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Harvard Cases (note you must pay the bookstore for access to the cases on the Web)
Readings from the Web
A course site has been set up at http://blackboard15.imt.uwm.edu. This site will contain announcements, links to relevant web sites and readings, discussion groups, virtual chat, and grades.
Electronic commerce (e-commerce) refers to the strategic use of networks and computers to support the transaction of goods and services between customers and suppliers. E-commerce has a significant impact on business strategy and on how organizations and individuals interact. One impact of e-commerce and the internet, in particular, is the availability and potential of international markets. However, international e-commerce poses many challenges including language, currency, culture, technology, distribution, tax, and law. Today's manager should able to identify potential international e-commerce applications. They must also identify and solve the many issues involved in this arena. This course describes the issues related to international e-commerce and reviews the possible solutions that lead to a successful international e-commerce application.
Students in International E-commerce will be able to:
The objectives above will be assessed through the use of homework and a project. The homework consists of case analyses and reports related to international e-commerce topics.. The project is a group project that requires the development of a plan for an e-commerce application that is targeted for a particular region of the world. This project will be described in more detail below.
Grades are assigned as follows: 93-100% A, 90-92% A-, 87-89% B+, 83-86% B, 80-82% B-, 77-79% C+, 73-76% C, 70-73% C-, less than 70% F. Final grades are based on the following percentages: Homework 40%, Project 50%, Class Participation 10%.
The following outline and schedule may be changed at the discretion of the instructor.
Date |
Readings |
HW |
Subject |
| Oct. 29 | Introduction to E-Commerce, Marketing and International Marketing | ||
| Nov. 5 | Case 1 | The technology of e-commerce Opportunities and Advantages related to Inter. E-commerce Introduction to International E-commerce challenges |
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| Nov. 12 | Cases 2-5 | HW 1 | Moving into Foreign Markets Business Models for International E-Commerce International E-commerce in China |
| Nov. 19 | Cases 6-7 |
HW 2 |
International E-commerce and the law International E-commerce in the EU |
| Nov. 26 | Cases 8-9 | HW 3 | Cultural challenges and solutions Developing Trust in the Marketspace Developing an international marketing plan. International E-commerce in Latin America |
| Dec. 3 | Cases 9-10 | HW 4 | Distribution challenges and solutions |
| Dec. 10 | Case 11 | HW 5 | Technology challenges and solutions |
| Dec. 17 |
Project Due |
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Cases
Teams of 3 to 5 students must propose and plan an international e-commerce application. This application could be a new web-based business, an extension of an existing web-based business to international markets, a new B2B or B2C international application for an organization or an extension of an existing internet application to international markets. In all cases, the objectives of the application must be clearly defined. These objectives must be accompanied with measures that indicates the applications success or failure. You must also provide details that allow others to judge the merits of the application. You should include cost estimates, potential funding sources, risks (focusing on international issues) and a development/implementation plan. You should include an analysis of the industry and international market in which the application operates, indicating why the web application provides a competitive advantage. In addition, you should include a description of the look-and-feel and the functionality of the system. You can develop a simple prototype of the application using any internet development tool.
Unless otherwise indicated, students must complete their own homework. Copying homework is not allowed. If help is needed, the student is encouraged to ask the professor or some other "expert" in e-commerce..
Homework must be turned in at the beginning of class. There is a 10% per day penalty for late homework.
Read materials before class. A portion of your final grade is based on class participation.
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact the instructor as soon as possible to make necessary accommodations.