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Turban, Lee, King, and Chung, Electronic Commerce: A Managerial Perspective, Prentice-Hall, 2000..
Huff, Wade, Parent, Schneberger, Newson, Cases in Electronic Commerce, Irwin McGraw-Hill, 1999.
A course site has been set up at http://blackboard9.imt.uwm.edu. This site will contain announcement, discussion groups, virtual chat, and grades.
Electronic commerce (e-commerce) refers to the strategic use of networks and computers to support the transaction of goods and services between customers and suppliers. E-commerce has had a significant impact on how individuals and organizations interact. E-commerce has given rise to new markets, new ways of finding suppliers, new ways of distributing products, and new organizational forms. The impact of e-commerce is expected to grow. Managers must be able to identify potential e-commerce applications. They must also plan e-commerce an application when it is appropriate for their business. Electronic commerce impacts almost all business disciplines. Managers must understand e-commerce from a marketing, management, financial, technical and legal perspective. This course covers e-commerce in general. Areas covered include, e-commerce technology, developing an e-commerce architecture, business to consumer e-commerce, business to business e-commerce, planning for e-commerce, and social implications.
Students in BUS 790 (Electronic Commerce) will be able to:
The objectives above will be assessed through the use of homework and a project. The homework consists of case analyses and the development of simple web pages. The project is a group project that requires the development of a plan for an e-commerce application. This project will be described in more detail below.
Grades are assigned as follows: 93-100% A, 90-92% A-, 87-89% B+, 83-86% B, 80-82% B-, 77-79% C+, 73-76% C, 70-73% C-, less than 70% F. Final grades are based on the following percentages: Homework 40%, Project 50%, Class Participation 10%.
The following outline and schedule may be changed at the discretion of the instructor.
Date |
Turban |
Huff |
HW |
Subject |
| Sept. 11 | 1, 11, App. A | 1 | Overview; Technology; HTML | |
| Sept. 18 | 2, 8 | Business To Consumer; Electronic Payment | ||
| Sept. 25 | 3, 4, 5 | 5(155-157, Jobnet 162-177 Stockgroup Interactive 177-197) | HW 1 | Business To Consumer: Products and Services, Advertising. Shopping Cart Systems |
| Oct. 2 | 6, 7, App. B | 6(223-224, Dell 225-254) | HW 2 | Business To Business; XML |
| Oct. 9 | 9 | 11, 9 (385-386, Medisys 393-404) | HW 4 | E-Commerce Strategy |
| Oct. 16 | 12, App. C | 10 (405-406, ScanTran 436-449) | HW 5 | Global Issues; Software Agents |
| Oct. 23 | 10 | HW 6 | E-Commerce Policy and Society | |
| Oct. 27 |
Project Due |
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Dec. 22. Final Exam 1:00 - 3:00 PM.
Teams of 3 to 5 students must propose and plan an e-commerce application. This application could be a new web-based business, an extension of an existing web-based business, a new B2B or B2C application for an organization or an extension of an existing internet application for an organization. In all cases, the objectives of the application must be clearly defined. These objectives must be accompanied with measures that indicates the applications success or failure. You must also provide details that allow others to judge the merits of the application. You should include cost estimates, potential funding sources, risks, and a development/implementation plan. When appropriate you should include an analysis of the industry in which the application operates, indicating why the web application provides a competitive advantage. In addition, you should include a description of the look-and-feel and the functionality of the system. You can develop a simple prototype of the application using any internet development tool.
Unless otherwise indicated, students must complete their own homework. Copying homework is not allowed. If help is needed, the student is encouraged to ask the professor or some other "expert" in e-commerce..
Homework must be turned in at the beginning of class. There is a 10% per day penalty for late homework.
Read materials before class. A portion of your final grade is based on class participation.
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact the instructor as soon as possible to make necessary accommodations.